Things are changing.
Readers are turning their backs on newspapers. TV audiences are split over hundreds of channels. People are listening to the radio on TV and on mobile phones. Posters can send messages to your mobile.
Your customers, especially younger people, look to web sites, blogs, chatrooms, message boards, text messages, Facebook, Twitter, Linked In, Google+, Pinterest, Instagram, YouTube, Geolocation sites and much more for objective news, informed and uninformed comment, gossip, entertainment and plain propaganda.
Millions use the online world. It’s a big, rowdy, undisciplined and full of opportunities and pitfalls.
There are a lot of things to think about and we’re all learning.
You need to make sense of all this for your business, decide what to do and make sure your online marketing works with the other marketing methods you use.