'We were about to make some serious mistakes as we planned to take a new product, with enormous worldwide potential, to market. Clear Direction provided us with evidence-based advice that we should follow a different path and developed a new marketing strategy, business plan and practical action plan for the company. This included a new company name and corporate identity and new branding strategy.
We continue to work with Clear Direction to deal with the practicalities of distributing, selling and promoting our products in international markets.'
Owen Galbraith,
Partner,
GIG Easylife Ltd