'Banbridge is a relatively small market / commuter town, surrounded by bigger towns with major retail centres.
Clear Direction took time to listen and understand our situation and what we wanted, before developing a marketing and communications strategy that worked for us.
The strategy used the Town's strengths to position Banbridge a distinctive shopping destination with unusual shops, knowledgeable retailers, excellent service and a relaxed atmosphere.
These messages were delivered in a creative way across a range of methods - including posters, bus advertising, direct mail, press and radio - to brand Banbridge, make us stand out from competitors, bring new shoppers to the town and enhance our position as a shopping destination.'
Mechelle Brown,
Town Centre Manager,
Banbridge District Council.